“@vincentFUUU: Nike quitte toutes ses agences de com' pour gérer sa stratégie digitale en interne. http://t.co/WjmS2s67 (via @jouanito)”
January 04, 2013
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Nike takes social media in-house | News | Marketing Week
Nike has taken management of its social media marketing in-house and away from its digital advertising agencies in an effort to get closer to its fans. The company's internal social media teams will now manage all online communities from its Portland, Oregon headquarters after previously outsourcing the responsibility to agencies such as AKQA, Wieden & Kennedy, Mindshare and R/GA.