“@kokasexton: ROI vs. Engagement: Quantifying Social Media http://t.co/2is3PK6Lgs”
March 04, 2013
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ROI vs. Engagement: Quantifying Social Media | Social Media Today
Social Media marketers get absolutely obsessed with engagement figures, whether it's the retweet count on Twitter or the number of +1's your brand gets. However, likes and other engagement metrics are only half of the story. Understanding return on investment from content and social is key.