"@mdufourpro: #digital #marketing Social media lessons from Coca-Cola, Starbucks, and Delta http://t.co/vJLf1sYfUk via @Econsultancy"
May 12, 2013
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Social media lessons from Coca-Cola, Starbucks, and Delta
'Social media disconnects', or when consumers unfriend/unlike or unfollow as a result of a social media marketing initiative or campaign, isn't a term in many marketers' vocabulary. Perhaps it's time for that to change.